Listed below are dissertations completed by past students, including title and the name of the supervisor involved. Market Shaping with Rivals: Definitions, Propositions and Implications for Marketing Research.
Western Advertising to Eastern Consumers: How young Asian immigrants interpret fashion advertising in New Zealand. Listed below are theses completed by past students, including title and the name of the supervisor involved. Exploring Customer Engagement Behaviours: Contrasting the role of ability and morality in online consumer impressions.
An extended cue diagnosticity approach. A case study of the Qantas Frequent Flyer Programme. Understanding Reciprocity in Chinese Social Media: Luxury Brands in Consumer Lives: Postgraduate dissertation and thesis titles Writing a dissertation or thesis is a fundamental part of postgraduate study.
The University of Auckland Guide to Theses and Dissertations This document is a general guide to the presentation and submission of theses and dissertations and contains additional information about related policies and procedures. BCom Hons dissertations Listed below are dissertations completed by past students, including title and the name of the supervisor involved.
An exploration of alcohol related social media campaigns and their potential impact on alcohol consumption in New Zealand Rebecca Dolan Botao Gao Ridesharing in the Sharing Economy: A revolutionary marketing technique or deception?
Bodo Lang Kirsty Jury How and why social influencers facilitate engagement behaviour through Instagram. Margo Buchanan-Oliver Young Chan Jack Kang How do the characteristics of dysfunctional interpersonal relationships relate to brand relationships?
Categorisation of customer blogging behaviour Sandy Smith. The Conceptual and Managerial Implications. Consumer Responses to Brand Discontinuation. An Exploration into the Effect of Relationship Bond. An Alternative Perspective of Your Consumers. An Application of Customer Engagement. Virtual environments play an important role in assessing the conduct of an organisation. In this section, we discuss the advantages of virtual environments.
The term IT or information technology refers to the entire technology industry. The battle between technological giants: US Owned Apple and Korean Owned results in more innovative products for mobile phone users around the world. It is affecting everything from the price we pay for our phones, to what they are capable of doing and whether we have freedom to choose between the rival brands.
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Overview This assessment is designed to get you thinking about and applying theoretical constructs in your everyday activities. It is a two stage process. You are asked to record individual service encounters over a period of time as described below. You are then asked to produce a report analysing these encounters using a range Continue reading "Service Marketing".
Q1. A marketing controller is hired to improve which type of efficiency control? a. Sales-force efficiency b. Advertising efficiency c. Sales-promotion efficiency d. Distribution efficiency Q2. What is a pop-up advertisement between changes on a Web site? a. Banner ad b. Sponsorship c. Interstitials d. Search-related ads Q3. Branding that relies .
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